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Hi, I'm
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Hi, I'm Jake Nichols.

Jake Nichols -
Front-end Dev.Full Stack Mindset.

I’m a front-end developer who loves turning ideas into fast, expressive, and reliable web experiences. I bring a designer’s eye, a full-stack mindset, and a decade of hands-on experience delivering clean, scalable code for teams that care about the details.

Portfolio Highlights

A few projects that show how I approach structure, usability, and performance

  • Games Workshop

    Lead developer on several Next.js microsites, plus core dev on the main 40k WordPress site rebuild

    • Next.js SPA
    • WordPress Rebuild
  • Shopify WebstoreIn development

    Currently in the build of my largest Shopify Plus webstore to date, focusing on performance and custom UX patterns.

    • Shopify Plus
    • Liquid & JS optimizations
  • Queens Mary University London

    SPA using Mapbox GL to visualise UK transport research data, with complex filtering and performance optimizations for large datasets.

    • Mapbox GL JS
    • Next.js
  • Go Student

    Created an engaging, intuitive, informative, and easy-to-understand interactive experience delivered in an ambitious timescale.

    • ANT Design Charts
    • Data Vis
  • Website Launch — Coming SoonIn development

    Personal flagship site in progress, pairing cinematic storytelling with a component library ready for long-term case study publishing.

    • Launch window: Dec 2025
    • Headless CMS

Expertise & Stack

Modular, type-safe architectures anchored in Next.js and React. I lean on TypeScript, TailwindCSS, and Storybook for confidence and consistency, with Jest and Vercel ensuring smooth delivery. My workflow balances structure and experimentation — efficient, testable, and easy to evolve.

Developing tenure:
10+ years
Strengths:
UX-led builds, reusable components, performance-first approach
Focus Areas:
Front-end architecture, animation, system consistency

Reliable Builds for Real Teams

I’ve worked on large, fast-moving projects in SaaS, finance, and media — designing, building, and maintaining frontends that handle real traffic and tight deadlines. I take pride in clean architecture, performance, and collaboration that actually makes life easier for everyone involved.

  • Enterprise Design Systems
  • Performance Benchmarking
  • Cross-functional leadership

Product Thinking Meets Design Sensibility

I like working close to design — sketching, prototyping, and experimenting to find the right interaction, not just the functional one. My approach blends technical rigor with visual clarity, helping teams translate complex ideas into smooth, intuitive interfaces.

  • Rapid prototyping
  • Narrative UX flows
  • Design-to-dev collaboration

Strong Delivery, Long-Term Value

I believe in sustainable engineering — automation, component governance, and observability that keep teams shipping fast without burning out or breaking things.

  • CI/CD orchestration
  • Component governance
  • Analytics instrumentation

Preferred toolkit

Modular, type-safe architectures anchored in Next.js and React, production-ready styling systems, and a proven testing setup keep launches calm and resilient.

  • Next.js
  • TypeScript
  • React
  • Tailwind CSS
  • Storybook
  • GraphQL
  • Vercel
  • Jest
  • Figma
  • Framer Motion

Lets talk

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